As the Galaxy Unpacked event approaches, attention is focused on the new products to be revealed. The upgraded 'Galaxy S25' series, featuring advanced artificial intelligence (AI) capabilities, is expected to be Samsung Electronics' flagship release. With this, Samsung aims to find a breakthrough in the smartphone market and gain a competitive edge. In addition, anticipation is rising for the unveiling of the second-generation 'Galaxy Ring' and Samsung's first mixed reality (XR) product, the 'Moohan' headset.

According to industry sources on the 21st, Samsung Electronics will hold the "Samsung Galaxy Unpacked 2025" event on the 22nd (local time) in San Jose, USA, where the new Galaxy S25 series will be unveiled. The event will take place at 3 AM Korean time on the 23rd. The Unpacked event will be themed "The Next Big Leap in Mobile AI Experience," showcasing the new AI features that will be integrated into the Galaxy S25.

The biggest features of the upcoming Galaxy S25 series are its redesigned look, significantly upgraded AI capabilities, and camera improvements. The lineup is expected to include the same models as the previous generation: ▲ Galaxy S25, ▲ Galaxy S25 Plus, and ▲ Galaxy S25 Ultra, with the addition of a new ▲ Galaxy S25 Slim model.

Samsung Electronics has traditionally offered three models: the standard, Plus, and Ultra. However, in order to break through in the smartphone market, which is currently focused on thickness competition, Samsung has expanded its lineup by adding the "Slim" model.

The biggest change is in the design. While the previous Galaxy S25 series featured sharp, angular corners, it is expected that the new series will adopt a more rounded design. Samsung hinted at this change in a recent video for the Galaxy S25 Unpacked invitation, showcasing the alignment of four smartphones, suggesting a shift in the design.

The Galaxy S25 features a 6.2-inch Dynamic AMOLED 2X flat display and weighs 162g. The Galaxy S25 Plus, on the other hand, comes with a 6.7-inch display supporting a 120Hz refresh rate and WQHD resolution, with a weight of 190g.

One of the key features of the upcoming Galaxy devices is the advanced AI capabilities and enhanced camera performance.

Last month, Samsung introduced key features of its next-generation 'Galaxy AI,' including 'Nowva' and the 'Personal Data Engine.' 'Nowva' is a new notification system that displays the user's real-time activities, such as their schedule, music listening, translations, and health data, directly on the smartphone's lock screen.

It is predicted that the voice assistant "Bixby" embedded in the Galaxy S25 will be integrated with Samsung's large language model (LLM) "Gauss" or Google's LLM "Gemini." While Bixby has previously been capable of only simple commands, combining it with an LLM model will enable it to perform more complex tasks.

In addition, a "text conversion" feature, which transcribes call content into text, will be added. The scope of features such as text summarization and grammar and spelling checks, which were previously available on individual apps, is expected to expand across the entire device.

These AI features will be enabled by Qualcomm's "Snapdragon 8 Elite," which will be integrated into all Galaxy models. The industry analyzes that this chip will see a 40% improvement in GPU performance and a 45% enhancement in AI capabilities compared to the previous generation, the Snapdragon 8 Gen 3.

Additionally, Samsung is expected to unveil the upgraded second-generation Galaxy Ring. The new Galaxy Ring will include size options 14 (diameter 23mm) and 15 (diameter 23.8mm), bringing the total number of available sizes to 11.

In addition, there is growing attention on whether Samsung will unveil its first XR (extended reality) product at this Unpacked event.

Samsung has been developing an XR headset under the project codename "Moohan." While details on the headset's size, screen resolution, and other specifications remain unclear, it is expected to feature a Qualcomm Snapdragon chipset, as it has been developed in collaboration with Google and Qualcomm. Last month, Google revealed prototype images of the headset. While similar to Apple's Vision Pro, the key difference lies in its design, which includes large lenses and a headband for improved comfort during wear.

Meanwhile, the price of Samsung's latest premium smartphone, the Galaxy S25 series, is expected to be similar to that of its predecessor. For the Galaxy S24, the prices were 1,155,000 KRW for the standard model, 1,353,000 KRW for the Plus, and 1,698,400 KRW for the Ultra. If predictions hold, the 256GB model of the Galaxy S25 is likely to be priced similarly.

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