Global automakers are set to unveil new electric vehicles after the Lunar New Year holiday.

Amidst the stagnation of the domestic electric vehicle market, which is facing issues with charging infrastructure and safety, the launch of new cars with various price points and safety features aims to turn the tide.

According to industry sources on the 3rd, Hyundai Motor Company is starting pre-orders for its first large electric SUV, the Ioniq 9, on this day.

The Ioniq 9, the flagship model of Hyundai’s electric vehicle brand Ioniq, maximizes interior space with the class-leading wheelbase based on the E-GMP platform. It is equipped with a 110.3 kWh battery, achieving a driving range of over 500 km on a single charge for all models, offering excellent value and an enhanced electric vehicle experience for customers.

The sales prices for the Ioniq 9 are as follows:

7-seater:

▲Exclusive: 67.15 million won

▲Prestige: 73.15 million won

▲Calligraphy: 77.92 million won, 6-seater:

▲Exclusive: 69.03 million won

▲Prestige: 74.64 million won

▲Calligraphy: 79.41 million won

With the application of electric vehicle purchase subsidies, the actual purchase price of the Ioniq 9 is expected to be even lower. For the 7-seater base trim, it is likely that customers will be able to purchase the Ioniq 9 starting in the mid-60 million won range.

Volvo Car Korea is also lowering the price of the next-generation premium all-electric SUV, the Volvo EX30, by up to 3.33 million won to enhance customer benefits in the Korean market, and will begin full-scale deliveries in February.

The EX30 is a premium electric SUV designed with the philosophy of "making people's lives safer, more convenient, and more enjoyable." It is built to offer a flagship-level user experience while driving the popularization of premium electric vehicles. The model had a successful global debut last year, with approximately 100,000 units (98,065) sold, starting in certain countries. In the European market alone, it sold 78,032 units, quickly securing the top spot in premium electric vehicle sales and establishing a dominant presence.

In Korea, the Volvo EX30 will be launched with a rear-wheel drive single motor extended range powertrain, offering 272 horsepower and the ability to accelerate from 0 to 100 km/h in just 5.3 seconds. It will be available in two trims, Core and Ultra, depending on the interior, exterior, and some convenience features. The vehicle is equipped with Volvo's advanced safety technologies, including the new driver warning system and "Safety Space Technology," as well as the next-generation "Park Pilot Assist," which allows for parking with simple 3D interface screen controls. To make the next-generation premium electric vehicle experience accessible to domestic customers, the official price has been proactively reduced by up to 3.33 million won, offering the lowest price globally.

As a result, the EX30 Core trim is priced at 47.55 million won (down from the previous 49.45 million won, a reduction of 1.9 million won), and the Ultra trim is priced at 51.83 million won (down from the previous 55.16 million won, a reduction of 3.33 million won). With the application of government and local subsidies for electric vehicles, it is expected that customers will be able to purchase the vehicle in the low 40 million won range.

Meanwhile, Kia is expected to launch its EV series, including the compact electric sedan 'EV4' and the globally targeted 'EV5,' starting in the first half of the year. The EV4 will be Kia's second mass-market electric vehicle, built on the E-GMP platform.

KG Mobility plans to target the electric pickup truck market. The company will launch the "Musso" integrated pickup brand and has confirmed the name of its first electric pickup truck as the "Musso EV." The Musso EV is scheduled for release in the first quarter of this year. Meanwhile, Korean GM plans to release the Chevrolet Equinox EV.

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