Samsung Electronics unveiled a range of new products that will lead the commercial display industry at the largest display exhibition in Europe, 'ISE (Integrated Systems Europe) 2025,' held in Barcelona, Spain.

Samsung Electronics announced on the 4th that it will participate in ISE 2025, which will take place from the 4th to the 7th (local time) in Barcelona, Spain.

Samsung Electronics has set up an exhibition space of 1,728 square meters (about 522 pyeong) at the Fira Barcelona exhibition center, showcasing a range of products including:

▲Four types of ultra-low-power displays, 'Samsung Color e-paper'

▲The B2B (business-to-business) integrated connectivity platform, SmartThings Pro, enhanced with AI features

▲New AI electronic whiteboard products and ultra-large signage displays

At the entrance of the exhibition hall, a massive media facade featuring Samsung's Micro LED technology is displayed with the 462-inch 'The Wall.'

The 'Samsung Color e-paper' is characterized by significantly reduced power consumption for digital content advertising. It utilizes ink technology for digital paper, with a power consumption of 0.00 watts (W) when maintaining content. Even when the screen changes, it consumes much less power compared to traditional digital signage, helping to reduce energy costs.

Additionally, the design is ultra-thin and ultra-lightweight, making it easy to move and install in various commercial spaces.

The Samsung Color e-paper features a detachable 5000mAh lithium-ion battery, two USB-C ports for charging and data transfer, and 8GB of flash memory. It supports Wi-Fi and Bluetooth connectivity. With the dedicated mobile app, users can easily create content and manage broadcast schedules and playlists conveniently.

The Samsung Color e-paper is available in various options to suit different purposes and installation locations, including:

▲13-inch (1600x1200)

▲25-inch (3200x1800)

▲32-inch QHD (2560x1440) Additionally, there is an outdoor model with a 75-inch 5K (5120x2880) resolution.

Samsung Electronics is enhancing the usability and management efficiency of its signage by further strengthening the AI and automatic control features of SmartThings Pro. The B2B integrated connectivity platform, 'SmartThings Pro,' analyzes floor plans registered by users through its 'Interactive View' feature, providing 3D floor plans with a sense of depth. Users can easily and conveniently manage devices by mapping devices connected to SmartThings Pro on the 3D floor plan, making it easier to perceive space.

Additionally, Samsung Smart Signage now includes the CryptoCore cryptographic module, which securely encrypts IoT connection authentication information, enhancing the safety of device connections. Samsung’s CryptoCore, developed in-house, has received the international cryptographic module certification, FIPS 140-3, validating its security.

Additionally, Samsung Electronics will showcase 'ultra-large signage' displays. Following the unveiling of the 105-inch 5K smart signage optimized for video conferencing solutions at last year's ISE, Samsung is presenting a 115-inch 4K smart signage this year. The display offers a seamless viewing experience with no visible seams and supports multi-view, allowing up to four screen divisions.

Furthermore, the 2025 model of the electronic whiteboard, which was first revealed at the largest educational technology exhibition in Europe, 'Bett 2025' in January, will also be exhibited at ISE.

The electronic whiteboard equipped with the 'Android 15' operating system comes with the Samsung AI Assistant solution, offering features like 'Circle to Search,' which allows users to search for images or translate text within the screen, and 'AI Summary,' which summarizes lecture or meeting content.

Jeong Hoon, Vice President of Samsung Electronics' Visual Display Business, stated, "Commercial displays must simultaneously meet the market's need for energy reduction and device management efficiency, as well as the public's demand for immersive experiences. We will lead the way in pioneering new markets with new products such as 'Samsung Color e-paper.'"

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