LG Electronics is participating in ISE 2025, the commercial display exhibition held in Barcelona, Spain, from February 4 to 7, showcasing industry-specific customized solutions based on commercial displays.

Under the theme "Growing Together with Customers through Customized Solutions," LG Electronics has set up its exhibition hall, displaying various products tailored to key environments such as stores, offices, schools, transportation, and hotels.

At the entrance of the exhibition hall, a massive 'Kinetic LED' display was installed, enhanced with AI technology to add an element of fun. The display, composed of 88 LED signage panels, measures 7.18 meters in width and 4.09 meters in height. It features a cube-shaped module that combines LED and mirror elements, with each module rotating 360 degrees left and right, creating a dynamic and vibrant movement. Additionally, a participatory advertising solution was implemented, where visitors can scan a QR code with their smartphones, and the generative AI will convert their input into pop art, which is then displayed on the screen.

n addition, LG Electronics will demonstrate various technologies in collaboration with domestic and international partner companies, including:

▲Triplett, an AI-based retail store traffic and behavior data analysis company

▲Cocomo 24/7, a company specializing in school access management and emergency response solutions

▲Moses, Megapixel, and Brompton, companies specializing in virtual production equipment and solutions

▲Logitech, Cisco, and Crestron, companies offering enterprise video conferencing solutions

▲BrightSign, a company providing content management solutions for digital signage.

At this exhibition, visitors will be able to see the upgraded version of the highly advanced ultra-high-definition Micro LED 'LG Magnit.' The product has been enhanced based on feedback from B2B customers, improving ease of use and installation, content compatibility, and energy efficiency.

Previously, the adjustment of the gap between LED modules was only possible from the back, but now it can be done from the front as well. Additionally, the LED controller functionality has been strengthened, and standby power consumption has been drastically reduced by up to 98% when the screen is turned off.

This year, LG Electronics will showcase high-brightness signage featuring the 'Anti-Discoloration' technology, which minimizes the yellowing phenomenon that occurs when the screen is exposed to sunlight for extended periods. This marks the first public display since receiving industry-first verification for discoloration resistance from the global testing and certification agency 'UL Solutions' last year.

Additionally, LG will exhibit a lineup of signage optimized for preventing discoloration, designed for various outdoor environments, such as drive-thru stores, outdoor swimming pools, and bus stops.

In the retail zone, which is designed to simulate a retail store, LG Electronics will showcase a comprehensive commercial display solution for retail stores, including signage that has obtained fire safety certification to ensure customer safety, and the second-generation kiosk that can be installed in various forms to meet customer needs.

The three signage models displayed in the retail zone (models: US5P, UV5N, UP5Q) have been certified by global certification bodies SGS and TUV Rheinland to meet the fire safety standards of the UK and EU, including fire propagation and resistance. Recently, LG Electronics has obtained the same certification for a total of 22 models, including these three.

In addition, visitors to LG Electronics' exhibition booth can experience various B2B products, such as the LG electronic whiteboard, which provides high-quality content and convenience features for educational and industrial settings, as well as LG's commercial display operation and management solution integrated platform, 'LG Business Cloud.'

Park Hyung-se, President of LG Electronics' MS Business Division, stated, "Through innovative products and solutions that make various B2B customer spaces more valuable, we will grow together with our customers and solidify our leadership in the B2B market."

ChatGPT를 사용하여 번역한 기사입니다.