"I am the first to approve the business investment plan as chairman, and I also resurrected the name 'Musso'." (Kwok Jae-sun, Chairman)

Kwok Jae-sun, Chairman of KG Mobility, expressed his excitement on the 5th during the 'Musso EV' new car launch event held at the company's headquarters in Pyeongtaek, Gyeonggi Province. On this day, KG Mobility (KGM) shared Its strategy for the unified pickup brand 'Musso' along with the new car launch.

Chairman Kwok emphasized, "Not only did I invest in the development of Musso, but I also revived the name. I made sure to perfect the design, which had been a bit disappointing in the past." He added, "Although we faced some difficulties in the past, I believe that it should not taint our products. I will make this name something we can be increasingly proud of."

Given Chairman Kwok's deep affection for the vehicle, it is evident that the Musso EV, launched by KG Mobility (KGM), is a carefully crafted product in terms of both design and performance. The Musso EV features a robust silhouette with a deck and body seamlessly connected, incorporating simple and clean design elements typical of electric vehicles, all while maintaining the distinctive design of the existing Torres model.

The Musso EV ensures both safety and impressive driving range for an electric vehicle. It is equipped with an 80.6kWh lithium iron phosphate (LFP) blade battery from China's BYD, which boasts excellent durability and a low fire risk. The vehicle achieves a sufficient 400 km of driving range on a single charge and a combined energy consumption of 4.2 km/kWh. The use of the Cell-to-Pack method maximizes energy density per unit area, while the battery pack is designed to be resistant to external impacts, enhancing durability and efficiency. Additionally, the next-generation multi-battery safety management system (BMS) continuously monitors the battery status in 10-minute intervals, even while parked, and automatically connects to the nearest fire station in the event of an emergency.

The Musso EV delivers powerful performance with a 152.2 kW front-wheel-drive motor and an optimally tuned reduction gear, achieving a maximum output of 207 horsepower (ps) and a maximum torque of 34.6 kgf·m. The AWD model provides dynamic driving performance with a maximum output of 413 horsepower (ps) and a maximum torque of 64.9 kgf·m.

Park Kyung-jun, Head of Domestic Operations at KGM, stated, "I believe the main concern customers have when choosing an electric vehicle is safety." He added, "Based on our experience of operating LFP batteries domestically for the longest time, KGM has strengthened the safety measures further."

He also mentioned, "KGM offers a 10-year, 1 million km warranty for high-voltage batteries in accordance with domestic standards, and we will continue to operate a program that guarantees up to 500 million won in the event of an electric vehicle fire."

Additionally, KGM announced that with the launch of the Musso EV, it will continue the heritage of the 1993 Musso model. As part of this, all pickup models will be rebranded under the "Musso" name, with the Rexton Sports and Rexton Sports Khan models being renamed Musso Sports and Musso Khan, respectively.

The pre-order for the Musso EV gathered 2,000 participants. KGM has set a target sales volume of around 3,000 units for this year, with a monthly target of 500 units.

Meanwhile, the Musso EV's price for the base trim MX is set at 48 million KRW, while the Black Edge trim is priced at 50.5 million KRW. With a government subsidy of 6.52 million KRW and a local government subsidy of 1.86 million KRW for Seoul residents, the actual purchase price can be reduced to the high 30 million KRW range. Small businesses can benefit from additional support and VAT refunds, bringing the final purchase price down to the low 33 million KRW range. The event was attended by around 200 people, including Chairman Kwok Jae-sun, CEO Hwang Ki-young, CEO Park Jang-ho, Labor Union Chairman Noh Cheol, and key executives, as well as domestic and international reporters.

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