LG Display, the world's first to mass-produce ultra-large P2P displays, is now aggressively targeting the SDV (Software-Defined Vehicle) market.
LG Display is set to target the SDV (Software-Defined Vehicle) market by becoming the first in the industry to mass-produce a 40-inch "Pillar to Pillar (P2P)" display. The mass-produced display will be installed in electric vehicles jointly produced by Sony and Honda. On the 24th, LG Display announced that it would begin mass production of the "40-inch Pillar to Pillar" vehicle display. The Pillar to Pillar display spans from the left end of the driver's side A-pillar to the right end of the passenger's side, making it a massive panel that has garnered attention as a next-generation mobility display. The increasing popularity of SDVs (Software-Defined Vehicles), which control vehicle performance and enhance driving convenience through software, has made the integration of large displays, which allow for easy manipulation of various functions, essential. LG Display's 40-inch Pillar to Pillar display will be installed in "Afeela," the first electric vehicle from Sony Honda Mobility. The expectation is that the massive display will enhance the AI-based driver assistance system in Afeela, maximizing its potential. Building on this, LG Display plans to aggressively target the vehicle display market. It is also expected that the share of displays larger than 10 inches in vehicle display revenue will grow from 43.0% in 2021 to 73.6% this year. A representative from LG Display stated, "This large Pillar to Pillar technology proves the company's industry-leading capabilities," adding, "Since vehicle displays are directly related to safety, stricter reliability evaluation standards are applied compared to traditional panels." Indeed, the large Pillar to Pillar display represents the culmination of vehicle display technology. For instance, connecting smaller displays often results in small gaps, which can detract from the immersive experience while driving. LG Display's large Pillar to Pillar display overcomes this challenge by implementing a single panel with high resolution, surpassing previous limitations. LG Display's 40-inch Pillar to Pillar display boasts features such as a large size for enhanced immersion, smooth and accurate touch functionality, and durability that remains stable even in extreme conditions. Specifically, LG Display has applied an "SPM Mode" in this product, which allows the driver to focus on driving. The display positioned in front of the passenger seat is designed so that the driver cannot see it when the passenger watches a movie or plays a game. This technology prevents distractions to the driver's forward view while maintaining the ultra-high definition quality of the display. Additionally, unlike traditional vehicle displays, which have limitations such as the navigation screen becoming hidden or reduced in size when using air conditioning or music features, the 40-inch Pillar to Pillar display provides a personalized, customized infotainment experience for both the driver and the passenger. The display also features the industry's first application of "Local Dimming" technology, which reduces heat generation and minimizes power consumption. This innovation helps reduce battery consumption and further improves driving efficiency. Additionally, the large touchscreen controls various functions, minimizing the need for physical buttons in the vehicle. This opens up possibilities for innovative, futuristic mobility designs. Moreover, the display is designed to operate under extreme conditions, ranging from -40°C in freezing cold to 85°C in extreme heat. This ensures the necessary reliability and durability for automotive displays. Kwon Geuk-sang, Head of the Auto Business Group at LG Display, stated, "Based on our industry-leading proprietary technologies, outstanding product competitiveness, and reliable supply capabilities, we will continue to introduce innovative solutions that provide differentiated customer value in the SDV era." ChatGPT를 사용하여 번역한 기사입니다.
